Drivers in Glasgow are being urged to reduce their speed as the Go Safe Glasgow partnership launched its year long ‘Make Glasgow Smile’ speeding enforcement campaign on the 22 of February 2012.
Despite the awareness of the dangers of speeding it continues to be an issue in the city and is something both the council and councillors regularly receive complaints about from the public.
Central to the campaign, Strathclyde Police’s Divisional Road Policing Units, one of the Go Safe Glasgow partners, will be undertaking regular monthly enforcement days at known speeding hotspots, throughout the year.
As part of the campaign the Council has also installed 61 ‘smiley signs’ around the city that display your speed as you approach the sign. The face below your speed indicates a happy or sad face depending on the speed registered and if it within the speed limit of the area.
The signs are moveable and will be relocated at different sites around the city as the campaign progresses. It is hoped that the presence of the signs will encourage drivers to think about their speed and not exceed the speed limit for the area.
The partnership employs various methods to reduce vehicle speeds through publicity, engineering or the last resort when all else fails enforcement.
Below are some examples of the measures we employ to reduce speeds and Make Glasgow Smile.
Road safety publicity is designed to provide information and give advice on appropriate road user behaviour and over the course of time change attitudes in relation to particular issues that are considered to be a danger not only to the individual but also to others with who the share the roads.
Engineering measures to reduce vehicle speeds will employ the physical construction or an alteration to the road layout. This may involve the construction of road humps, narrowing of the road or changing the surface of the road colour or texture.
Safety Cameras - The purpose of safety cameras are to reduce the number personal injury crashes involving speeding and red light running particularly those involving serious or fatal injuries at identified locations with a history of these crashes. It aims to do so by means of a visible deterrence and changing driver behaviour.
In July 2011, the Scottish Government published a statistical bulletin showing that there had been a reduction of 63% in killed/serious injury (KSI) casualties at safety camera sites in Scotland between the 3-year baselines for each site and the 3-year average figures for 2008-2010.