The Scottish Government and Road Safety Scotland (part of Transport Scotland) have joined forces with Formula 1 racing driver David Coulthard for their latest national road safety campaign.
It is thought to be the first time a former F1 driver has fronted a road safety advert on national television.
The 41-year-old Scot from Twynholm in Dumfries and Galloway said he was backing the campaign because he had driven a lot on country roads.
Driving in the countryside “comes with its own unique set of challenges”, he said.
In the commercial, Coulthard, who won 13 grand prix during his career and came second in the F1 drivers championship in 2001, demonstrates to motorists that even the best drivers adjust their speed on country lanes.
Senior strategic marketing manager for the Scottish Government, Katherine Goodwin, commented: “We needed a fresh way to get across the message that you don’t have to be going over the speed limit to be driving too fast on country roads. By bringing David Coulthard on board, we hope to cut through to our target audience and encourage a change in driving behaviour on Scotland’s country roads.”
Of Coulthard’s involvement, Goodwin added: “David is absolutely the right person to front the campaign – he’s a respected and credible role model and someone our target audience will listen to on the issue of driving safely on country roads.”
Field marketing will also be employed to give people the opportunity to test their country roads driving skills throughout March with an interactive electronic game touring Scottish shopping centres. Those who make it safely to the finish line will be entered into a prize draw for a driving experience at Knockhill.