Thousands of older people in Glasgow will enjoy a nostalgic trip down memory lane this month as part of a road safety awareness campaign.
Elderly groups from across the city have been invited to participate in the two week-long campaign that will take them back in time.
The Elderly Pedestrian Campaign has been organised by Glasgow City Council’s Road Safety team in a bid to raise awareness of the changes in traffic over the years.
On Monday 11 May, pupils from St Paul’s Primary (Whiteinch), along with their grandparents, visited the Riverside Museum where they took part in a competition (which will run over the two weeks of the campaign).
The competition consists of ‘Broons’ character card board cut-outs being placed around the museum with a road safety message attached and the older people and their grandchildren have to locate these and find the message.
Councillor Alistair Watson, Executive Member for Sustainability and Transport, at Glasgow City Council, said: “We are determined to make every effort to reduce the number of elderly people injured on our roads today.
“The number of older people killed or seriously injured on Glasgow’s roads has been falling steadily over the past decade. However, there is still a disproportionate number of older pedestrians killed compared to other age groups. This year alone four of the five recorded fatalities have been older pedestrians – so we really want to see improvements here.
“Events such as this highlight the importance of raising awareness and understanding of road safety issues for our more senior citizens in a light hearted and entertaining way.
“It also gives us an opportunity to talk about the different types of safer crossing facilities that have been installed on our streets across the city to assist pedestrians crossing busy roads.”
There will also be a film of Glasgow in the 1950s, which gives an overview of the people, trade, culture and transport in use at the time.
The council is working closely with Police Scotland and other agencies to make this experience memorable for our elderly pedestrians and Strathclyde Fire and Rescue will have Fire Fighters in attendance as well as an information stall within the museum.The following events will take place during the campaign.
Riverside Museum - Launch at the Riverside Museum on Monday 11 May at 10am which will include 10 pupils and their grandparents from St Paul’s Primary (Whiteinch), Police Scotland, Strathclyde Fire and Rescue, Councillor Watson, and road safety staff. A vintage bus will be stationed outside the museum for photos.
Time Traveller - The main element of the campaign involves 20,000 school pupils taking home one of Glasgow’s new ‘Time Traveller’ packs to discuss how road safety has changed over the years. Packs will be distributed throughout the week to all primary 5, 6 and 7 pupils in Glasgow to take home to their older relative and together they can look at road safety through the years, in a fun way. There will be a competition online which will also collect data on older people’s behaviour and issues that they face.
Vintage Buses - Road Safety staff and Junior Road Safety Officers from local schools will travel around the city on the vintage bus stopping at health centres, libraries and shopping centres to hand out advice and road safety information to older people. They will visit different local areas throughout the week.
Lunch Club visits - Police Scotland will be visiting elderly lunch clubs with a road safety presentation throughout the two weeks.
Weekend 22-24th May – The Riverside Museum will invite grandparents and their grandchildren to come and look at the Time Traveller pack and encourage participation of the online competition as well as the competition running in the museum.
A short Hazard Perception film will be produced aimed at drivers to take the challenge of testing their skills against a police advanced driver on a short drive.
The road safety team has joined forces with Insight Radio to get the road safety message across to blind and partially sighted road users. Quite often many older pedestrians have too poor eyesight and other health issues and it is hoped that listeners will engage with police and road safety staff throughout the week long show