A 'See Our Seniors' campaign was launched on the streets of Glasgow due to ongoing concern over the road safety wellbeing of the elderly population.
To coincide with the clocks turning back, the campaign is designed to encourage senior pedestrians to be more aware of their vulnerabilities, particularly when crossing the road, and provides useful tips on how to 'Go Safe' during the darker months. There is also a strong message for drivers - to slow down and be more respectful and courteous towards members of this vulnerable road user group.
A road safety education and enforcement task force, along with two vintage buses, hit the streets of Glasgow during the week of 22nd–26th November to promote the campaign. The Glasgow Partnership staff, along with some of Glasgow's Junior Road Safety Officers kitted out in fluorescent outfits, distributed 10,000 information leaflets to seniors and 5,000 campaign posters to local shops and businesses throughout the city centre.
Road Policing Officers also provided an enforcement element to the task force. This will ensure that anyone caught driving irresponsibly on Glasgow's roads will be dealt with appropriately.
Councillor Coleman, Executive Member for LES, who launched the campaign, has welcomed this latest Go Safe Glasgow partnership initiative.