Drink driving campaigns tend to become high profile during the early summer and festive periods, however drinking and driving is a year-round problem. It accounts for 5% of all road casualties and in 2011, killed or injured nearly 10,000 people in the UK as a result of someone driving whilst over the legal limit.
Many drivers are not aware of how long it takes for alcohol to leave the system or of the consequences of drinking late into the night before driving early the next morning, which can result in a positive breath test and corresponding loss of licence and a heavy fine. Alcohol takes time to leave the body and the process can’t be speeded up – strong black coffee or taking a shower doesn’t help!
Last year in the Glasgow area, large numbers of drivers tested positive the morning after the night before, particularly during the festive Christmas party season.
The ‘Morning After’ campaign, recently launched , sees a series of eye-catching posters positioned at prominent locations throughout the City including car parks, bus shelters and on pay and display parking tickets.
George Cairns, Lead Officer for the Go Safe Partnership, commented: “Campaigns of this nature aim to raise the awareness of drivers that if you drink a lot until late the night before then there is a good chance you will be over the legal limit in the morning. Only time will make you legal, so if you are making a night of it and intend to drive early – don’t risk it.